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Event Details
This half day conference will give app developers key insights into the best way to fund, monetize and distribute their apps.
The day starts with different approaches to getting apps funded—from VCs to a wholesale marketplace, what are the best ways to get your app developed?
Then, once an app is live, what is the best way to maximize revenue? Which is the right business model and which advertising network is best suited for your app?
And finally, with so much competition within Apple’s App Store and The Android Market, which new markets represent the best way to maximize downloads and revenue?
Whether you are an app developer with successful apps looking to stay on the cutting edge or a first time developer, this conference is designed to answer the questions at the core of a successful app enterprise.
Agenda
| 8:00 - 8:30 |
Registration (Continental Breakfast)
|
|
8:30 - 8:45
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Welcome: Developers App Alliance
Tom Thomas, Partner, Pillsbury
Jake Ward, Application Developers Alliance
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8:45 - 9:30
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Funding Apps
You have an idea for an app and you need funding for distribution, marketing or to build for another platform. What are the options for funding your app? Is equity financing or are you better off with an alternative? The panel will look at the best way to fund start-up, expansion and growth of apps.
Moderated by: Nathan Beckord, Venture Archetypes
Trevor Cornwell, appbackr
Nuno Goncalves Pedro, Kii Capital
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9:30 - 10:15
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Monetizing Android and iOS Apps
What are the best strategies to drive successful monetization for your app? What are the pluses and minuses of alternative revenue strategies? Do you need different approaches for different platforms? This panel will take a look at the best way for you to maximize revenue and make your app a success.
Moderated by: Jake Ward, Application Developers Alliance
Pepe Agell, Director, Business Development, Chartboost
Adam Landis, Director, Business Development, MobClix
Sampada Telang, Platform Partnerships & Business Development, InMobi
Steve Manning, VP, Consumer Monetization Services, Opera
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| 10:15 - 10:30 |
Break
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10:30 - 11:15
|
New Markets for Apps
In a crowded market what are the best ways to maximize distribution for your app? Looking beyond Google Play and the App Store what are the leading edge ways to get the most downloads for your app? How do you know what the best fit is? Which markets can drive success for your particular app. This panel of experts will discuss how new markets can help your app succeed in a crowded and complex market.
Moderated by: Jacob Orrin, Director, Business Development, Quixey
Claudia Romanini, Barnes & Noble
Reza Alizadeh, Windows Phone
Joe Monastiero, appMobi
|
| 11:15 - 11:30 |
Making Money with Mobile
An overview of the different models of making money with mobile along with a discussion of PayPal’s direct monetization tools.
Presented by: Mary Ku, PayPal, Director of Product Management, Digital Goods
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Bios
Pepe Agell
|
Pepe Agell is the Senior Director of Worldwide Publisher Relations at Chartboost. In his role, he oversees the global expansion of the company’s publisher base, strategic partnerships, and customer relationship management (CRM) to ensure the highest standard of service and support.
In addition, Agell translates feedback from and interaction with the company’s worldwide publishers to inform the technology development of the company’s leading direct-deal advertising marketplace. He holds a Mechanical Engineering degree from the UPC Barcelona and the ETH Zurich. Previous to Chartboost, he led product management and operations teams in both multinational (Hilti AG) and startups (3scale and Innovalley). Pepe can be reached at pepe@chartboost.com |
Reza Alizadeh
|
Reza Alizadeh is an Architect Evangelist with Microsoft’s Developer & Platform Evangelism team. His main focus is working with top mobile app partners in the Western US and supporting their efforts to adopt the Windows Phone platform.
Reza has been involved in the mobile space for over four years, having created a successful mobile app startup prior to joining Microsoft, which published over twenty applications and accumulated 8M+ downloads on iOS and other platforms. Reza holds a degree in Computer Science and an MBA from the University of Southern California. |
Nathan Beckord
|
| Nathan Beckord is Principal of VentureArchetypes LLC, a startup consulting firm. Nathan has been providing strategy, finance, and business development consulting to startups for more than 10 years. His clients have collectively raised more than $98 million in early stage financing and achieved 5 exits. He has also served in interim CFO and Corporate / Business Development roles, and helped several firms structure key strategic partnerships with F500 companies. Nathan has an MBA in Finance and Entrepreneurship and is a Chartered Financial Analyst (CFA). His website is at www.venturearchetypes.com, he produces the www.StartupExits.com event series, and his blog can be found at www.SeedStageCapital.com. You can follow him on Twitter @startupventures. |
Trevor Cornwell
|
| Trevor Cornwell is the founder and CEO of appbackr inc. appbackr is the first wholesale digital marketplace for apps. Developers get immediate payment for their apps; buyers profit when the apps sell in retail app stores. Appbackr has been awarded three major honors: Winner, PayPal X Developer Challenge, Winner, SVASE/Cambridge West Ventures SEED Award, AlwaysOn Top 250 Company, and AlwaysOn OnMobile Top 100 Company. |
Nuno Goncalves Pedro
|
Nuno is Kii Capital’s Managing Partner and has over 15 years experience in the mobile industry. Previously, he was McKinsey & Co's Senior Expert for Telecom, Media & Technology in Asia-Pacific and a member of its Leadership team.
Before that, he was GSM Association’s head of Strategy, Corporate & Business Development, where he was responsible, among other things, for: shaping the industry agenda with the GSMA Board and managing its Board Strategy Committee; leading core strategic initiatives for the industry – e.g. Personal IM, .mobi; leading business development with vendors and other ecosystem players; as well as creating the GSMA’s first ever equity venture.
He started his career in IT as an analyst/coder. Nuno has been a counselor for the internationalization of the Portuguese Economy since 2005 and was recognized in 2006 as one of the “top 26 Portuguese executives abroad”. He is a Computer Engineer by IST at the Technical University of Lisbon and holds post-graduations from Wharton School, UPenn and London Business School. |
Mary Ku
|
| Mary Ku has been at PayPal for over seven years, managing products in a variety of different areas, including PayPal’s marketplaces business, international business, partnerships, and most recently digital goods. She holds a BA in Computer Science from UC Berkeley and an MBA from Stanford University. |
Adam Landis
|
Adam Landis runs business development for Mobclix, where he and his team are responsible for maximizing advertising earning for mobile application publishers. He joined Mobclix in 2010 when the company was still a scrappy little start-up operating out of shared office space. In 2011 Mobclix was acquired by Velti and now with the backing of the publicly traded company Mobclix boasts the largest ad exchange in the business.
Prior to Mobclix, Adam spent a long time at Oracle and early on he cut his teeth in the tech industry as a software engineer working for the State of California. In his free time, Adam realizes he has far too little of it. |
Joe Monastiero
|
Joe Monastiero brings nearly 20 years of management experience to appMobi. Prior to joining appMobi, Joe was a leading consultant to technology startups, including muvee Technologies of Singapore and Cyberlink Corp of Taiwan and also worked with Rockwell Semiconductor, Zoran and Turtle Beach Systems.
He co-founded Intervideo, (formerly IVII, acquired by Corel Corporation) where he was responsible for sales, marketing and business development activities and helped drive over $30M in software revenue in three years as InterVideo became the dominant force in delivering DVD software playback to the market. Joe’s CV includes two IPOs and managing two successful exit M&As. |
Jacob Orrin
|
Jacob Orrin is the Director of Business Development at Quixey, The Search Engine for Apps. At Quixey, he’s responsible for search distribution partnerships with the world’s largest carriers, manufacturers, search engines and web-platforms. He has nearly a decade of experience forming strategic business partnerships, working with international teams and steering programs towards profitability.
Prior to Quixey, he worked at Guggenheim Realty Group as the Commercial Real Estate Director of Transactional Services, where he was responsible for $300MM in transactions. Before Guggenheim he co-founded Your Logo Here, a branding solutions provider. He grew Your Logo Here from inception to a $500K per year operation. Outside of work, Jacob sits on the boards of multiple national and international philanthropic organizations. |
Claudia Romanini
|
| Claudia Romanini leads Developer Relations and Third Party Applications for Barnes & Noble. Her team is chartered to build an application ecosystem that enriches and expands the reading experience for the NOOK platform. Prior to Barnes & Noble, Claudia spent 5 years at Motorola, where she led the Global Ecosystem organization and was responsible for the MOTODEV Developer Program, Tools and Technical Services, and Application Delivery teams. Prior to joining Motorola, Claudia held senior product marketing positions in leading high-tech companies including Palm, TiVo, and eBay. |
Sampada Telang
|
| Business Development, InMobi. Sampada leads Platform Partnerships at InMobi. She focuses on helping mobile app developers monetize their apps and acquire new users effectively. Prior to InMobi, Sampada worked at BofA Merrill Lynch Technology Investment Banking group where she focused on Technology M&A and Offerings. Sampada has an MBA from Harvard Business School and B. Tech. from Indian Institute of Technology (IIT), Delhi. |
Tom C. Thomas
|
Tom practices primarily in the areas of corporate finance, venture capital, mergers and acquisitions, technology transactions, corporate governance and executive compensation. He represents companies at all stages of development, from start-up and emerging companies, to pre-IPO companies, to large public and private companies.
Tom is the head of the firm's Venture Capital practice group and a member of the firm's Corporate and Securities and Mergers and Acquisitions practice groups and the firm's Information Technology and Social Media, Entertainment & Technology industry teams. He sits on the VC Taskforce Elevator Pitch panel and hosts and participates in numerous other industry events. |
Jake Ward
|
Jake Ward oversees communications for the Application Developers Alliance, including media, marketing, member relations and corporate partnerships. He has more than 10 years of experience in public relations, media relations and public policy, working on issues such as net neutrality, spectrum allocation, special-access regulation and Internet commerce.
He has led strategic communications and issue-advocacy campaigns on behalf of Fortune 100 companies, public-interest group and industry associations. Ward joined The Alliance after serving as a vice president of public affairs at the Washington-based PR firm the David All Group, where he represented clients in the high-tech industry on global digital platforms. He also served as executive director of AMP Summit, an annual forum for influencers in the activist, media and policy spheres.
Before that, Ward was a vice president at the PR firm Brodeur Partners and a director at Qorvis Communications, both in the D.C. area. Ward came to public relations after holding communications positions for two members of Congress. He served as press secretary to Sen. Olympia Snowe, R-Maine, and as communications director to Rep. Dan Lungren, R-Calif. Ward holds a bachelor’s degree in psychology from Wheaton College and a master’s degree from Northeastern University. |
When & Where
2475 Hanover Street
Palo Alto,
94304
Thursday, May 31, 2012 from 8:00 AM to 11:30 AM (PDT)
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